The Copywriter’s Persona
“What makes a good copywriter?” I believe the answer lies in the writer’s personality. If the writer has an engaging, dynamic personality then they can translate their enthusiasm for life in their writing. After all, successful copywriters convey emotion in their copy that inspires others to share their passion.
Lynce is driven by the Sydney-based copywriter, Lyndon Barnett, who has worked both locally and internationally crafting copy for the web, print and video.
Lyndon's official qualifications include a Masters Degree in Journalism from UTS, where he topped the year in 2006 and an undergraduate Arts Degree from Sydney University.
As the copywriter for Lynce, Lyndon works closely with a team of other talented creatives including animator, David Benhamou, video specialist and photographer Phil Soliman and art director, Kevin Bathman.