Web Copywriting Info
As an experienced web copywriter, I've written the following articles to share my thoughts on writing for the web.
The Copywriting Process
As an experienced copywriter, I have developed a way of working that ensures I work to my best and deliver quality copy for you. Read the full article…
The Home and About Pages
The Home Page and the About Page feature on every website, so it's important to maximise their impact for your benefit. Read the full article…
Keywords
The all important keywords underpin the SEO for any site. But how do the keywords actually work? Read the full article…
Your Competitive Advantage
Identifying what sets your business apart from the rest is the key message you website needs to say. Read the full article…
What are you actually selling?
More often than not, what you're actually selling is your product's benefits. Read the full article…
The Call to Action
Even the most adventurous web surfer needs a little prodding. Read the full article…
Tone
It's important to get the tone right, so that your target audience relate to your business. Read the full article…
Web Articles
Including informative articles on your website is a great way to keep your clients informed of developments in your industry and it’s also a good SEO tactic. Read the full article…
Connect to Your Customers
As a business there are ways of using web technologies to your advantage. Read the full article…