The Copywriter Behind The Words
An ability to write in any style, tailor copy for different demographics and know how to play on emotions are essential skills for a copywriter. Flexibility, a good sense of humour and broad life experience are necessary attributes. In these articles, I’ve put together my thoughts on the copywriter behind the words.
Writing as Creativity
Writing is a creative pursuit. So what is creativity and how does creative cross-fertilisation assist writers? Read the full article…
The Travelling Copywriter
As Australians we love to travel. It broadens our minds and pushes our limits. But how does travelling make better copywriters? Read the full article…
Journalistic Skills
While many students study journalism at University with the aim of being journalists, I believe the skills obtained during the course translate fluidly to copywriting. Read the full article…