As part of a massive website overhaul, Flight Centre required original content written to inspire travel and drive business to the retail stores. As the dedicated in-house writer, I wrote copy for all the major Flight Centre brands including the flagship Flight Centre site, Student Flights, Travel Associates and Quickbeds – always adhering to the unique tone for each website.

This outdoor power equipment brand required a website copy refresh to further enhance the name Sanli as a supplier of durable domestic power products. General Manager Robert Tasso said, “With minimal briefing, Lyndon rejuvenated the description of our products and general web copy. He crafted content that is easily-readable, subtly-persuasive and blended with our existing tone.”

As a leading recruitment agency, Lloyd Harrington elected to overhaul their current site and replace it with a slick and highly functional website. CEO Chris Grant-Foster said, “The day we went live, traffic to the site tripled! Lyndon wrote copy that effectively positioned our agency against our competitors. And with quality copy, we were swamped with clients and candidates. He worked effortlessly with a designer and developer to produce a website that we’re proud to use as a marketing tool.”

As a business group of UNSW Global Pty Limited, a wholly owned enterprise of the University of New South Wales, Consulting and Expert Opinion Services required persuasive copy that was personal yet direct in tone. Senior Marketing Manager Peter Coady said, “Many thanks for your hard work. Your contribution was excellent as you enhanced the professional content of the new website and saved my team a lot of time and energy"

The marketing department of this accommodation website required blog articles written in the highly personal, slightly quirky Quickbeds style that promoted travel using hotels featured on the site. I wrote articles on everything from New Year ’s Eve suggestions and road trip ideas to Australian animal observation locations and places synonymous with Captain Cook.

As an international freight forwarder, Avion required one centralised website that effectively spoke to a global community clearly stating the key points that set Avion apart from their competitors. The result is plain English copy that successfully positions Avion as a major player while maintaining personalised customer service with safe and secure door-to-door transportation.

This boutique strata management firm required journalism-style blog articles as an informative source for clients and also to assist maintain the website’s ranking in search engines. General Manager Justin Steer said, “Lyndon takes raw content and transforms it into readable, engaging articles that are interesting and instructive. He continually comes up with new ideas for original content, to help drive traffic to the site.” I have written articles on many aspects of strata living including parking issues, hard surface flooring, dry washing and asbestos management.

The original daily deals site and according to Forbes Magazine the fastest growing company in corporate history, Groupon launched in Australia in February 2011. To distinguish this website from the competitors, I was required, as an in-house copywriter, to write the web-based editorial description of the deals in the same quirky, off-beat style as developed by the American creative teams.

This leading college in North Sydney, who offers diploma courses to both international and local students, required a complete website content overhaul. The challenge was to craft the language to inspire potential overseas students without isolating locals also interested in studying at AIPE. The result is an inspirational tone with confident, easy-to-read copy.

This promotional merchandise agency required copy for a new website that reflected their highly-personalised approach to business. Managing Director, Aaron McKinnon said, “Lyndon struck a chord with his infectious personality - an energy that I hoped would be emulated on my website. My brief was to devise copy that was slightly off-centre without alienating my traditional clients. What Lyndon delivered was beyond my expectations.”

When opening his first independently-owned business, butcher Manuel Dinoris required a highly persuasive website. I positioned Pryde Meats as a butcher that offers quality cuts prepared daily and sold with personalised customer service. Within several months of going live, the website ranks number one in search engines for relevant keywords.

This boutique architectural firm required web copy that demonstrated their experience as architects, while at the same time was easily understood by the lay client. Principal Philip Abram said, “I was particularly impressed how Lyndon was able to absorb the core competitive advantages of our firm and translate this information effectively and efficiently for our website. He struck the balance effortlessly between architectural jargon and common speak.”

This confectionary venture required an original and dynamic angle to effectively position themselves, in what is essentially a very traditional concept: selling sweets and confectionary. I developed a character around the brand and created a back story. I also devised quirky names for the individual products to keep the consumer smiling all the way to check out.

This start-up fitness company required original web copy that spoke directly to the target audience for each different service. Owner Paolo Baja said, “Lyndon effortlessly wrote copy that hit the mark across the site. He is flexible, creative and a pleasure to work with. His extensive knowledge of website development, SEO and how to drive traffic to the site was also really helpful.”

To take the business into the next stage of growth, Ranald Kogan requested a website overhaul and complete re-write. I positioned the painting company as one that remains true to its personable, honest family roots, despite its current formidable size and purchasing power. I took the website from zero presence in search engines to number one for important keywords.

As civil engineering contractors launching a new firm and therefore a new website, the team at Civilcraft required hard-hitting punchy writing that went to straight to the point. My challenge was to successfully blend engineering terminology with easy-to-read plain English so that the site invites reference from both professionals and everyday individuals.

This timber repair company required original web copy that positioned them as a quality service provider. Owner Jason Walz said, “I was astonished when only a couple of weeks after the site going live, it ranked impressively on search engines with so many pertinent keywords. Lyndon delivered engaging copy that also allowed the site to rank from day one.”

Centrespace is a leading broker of casual mall leasing. CEO Anthony Gussenhoven said, "Lyndon absorbed our entire business plan and gained an in-depth understanding of our industry, to translate our key messages effectively on our website. I was thrilled with the content and I'm now proud to use our website as an effective tool to generate new business."

Hair removal is a highly competitive industry especially on the web. Within two weeks of the re-write, the site was ranking highly. Salon owner Sacha said, “Lyndon was completely honest with me, explaining the process thoroughly. At no point, did he promise a number one spot. It was to my absolute delight that that is exactly what he delivered for some keywords.”

LBF is a cable television channel broadcasting the best of French language programs. Their current google adwords campaign was failing to reach its targets but the company were unaware how to generate increased interest. I over-hauled the existing campaign devising new logically-structured campaigns based on researched keywords and also wrote inspiring targeted ads directly relating to relevant keywords. As a result the average cost per click from the google display network reduced from $0.72 to $0.68 and with more effective advertisments the quality of leads was much hotter than experienced previously.