Website Content Strategy
Websites today have evolved into highly sophisticated marketing tools. They are an essential platform that supports businesses to attract new customers and to sell product. But do you make the most of the content published on your website?
Before a writing or re-writing single word, I would always recommend preparing a comprehensive content strategy for your website. This document would determine what you want to achieve with the site and how the content will support those ambitions.
Content is so much more than simplying providing fodder for search engines. It can inform, entertain and provide unique insights into your business.
The best way to publish effective content is to plan and strategise. This is where I can help.
I understand the way content works and how users interact with websites. From an analytical perspective I can prepare a content strategy that outlines how the architecture of the site and words published on each page will assist in growing your business.